A good playlist pitch is short, specific and easy to act on. Tell the curator which playlist you are pitching, link to the song and explain why it fits. Copy the templates below, then change them for each curator.
What to include in a curator email
- A subject line with the genre and song name
- The curator's name, if you can find it
- The exact playlist you are pitching
- A Spotify link to the song
- One sentence on why it fits
- A short line about you
- A thank you
Keep it under 150 words. Do not attach audio, send a long biography or ask for a guaranteed placement.
Template 1: Released single
Subject: [Genre] single for [Playlist Name]: "[Song Name]"
Hi [Curator Name],
I'm [Artist Name], a [genre] artist from [Location]. I've been listening to [Playlist Name], and I think my single "[Song Name]" would fit alongside [Artist on Playlist] and [Second Artist on Playlist].
The track is [one short description of its mood and sound].
Spotify: [Link]
If it's a good fit, I'd be happy to share the playlist with my audience. Thanks for listening.
[Your Name] [Instagram or website]
Template 2: Upcoming release
Subject: Upcoming [genre] release for [Playlist Name]: "[Song Name]", out [Date]
Hi [Curator Name],
I'm [Artist Name] from [Location]. I have a new single, "[Song Name]", coming out on [Date], and I think it could suit [Playlist Name] because [specific reason].
Private listening link: [Link] Spotify link after release: [Link or "I'll send it on release day"]
Thanks for considering it.
[Your Name]
Template 3: Very short pitch
Subject: [Song Name] for [Playlist Name]
Hi [Curator Name],
I think "[Song Name]" would fit [Playlist Name], especially next to [Artist on Playlist]. It's [genre] with [one detail].
[Spotify link]
Thanks, [Your Name]
Template 4: Follow-up
Send one follow-up after 10 to 14 days.
Subject: Re: [Song Name] for [Playlist Name]
Hi [Curator Name],
I wanted to follow up on "[Song Name]", which I sent on [Date]. No problem if it isn't right for the playlist.
[Spotify link]
Thanks, [Your Name]
Template 5: Thank you after a placement
Subject: Thank you for adding "[Song Name]"
Hi [Curator Name],
Thank you for adding "[Song Name]" to [Playlist Name]. I've shared the playlist with my audience today: [Link to your post].
Best, [Your Name]
Tips that improve your chances
Read the submission rules. If the description asks for a form or a specific subject line, follow it.
Mention something real. Naming two artists from the playlist shows you have listened to it. It also helps the curator judge the fit.
Pitch your best-fitting song. It may not be your newest or most popular release.
Send one email per curator. Avoid long CC lists, and do not use the same message for everyone.
Accept a no. Curators do not owe you a reply. A polite exchange keeps the door open for your next release.
Where to send your pitch
You can find many curator contacts in Spotify playlist descriptions. Read how to find Spotify playlist curator emails for each method.
If you would rather not search by hand, Delaynote lists more than 12,000 playlists with submission details, genre filters and a submission tracker. Browse the directory or get full access.
FAQ
What is the best subject line for a playlist pitch? Use the genre, song name and playlist name. It is clear and helps curators sort their inbox.
Should I pay a curator to read my email? Some curators charge a review fee, and you can decide whether it is worth it. Avoid anyone guaranteeing a placement or streams for money. See should you pay for playlist submissions.
How long should I wait for a reply? Wait 10 to 14 days, follow up once, then move on.