If you're a musician looking to get your music out there, getting your songs onto Spotify playlists can make a huge difference.
The big question is, should you focus on getting your music onto a few larger playlists with lots of followers, or should you try to get on as many smaller playlists as possible? Well, there are a few reasons why targeting smaller playlists can be just as effective, if not more so.
First off, smaller playlists often have listeners who are specifically interested in your type of music. While big playlists might have thousands of followers, not all of them may be into your genre or style. Smaller playlists, on the other hand, may only have a few hundred followers, but those people are more likely to be fans of what you create. By targeting these niche playlists, you can increase the chances of your music really resonating with listeners and gaining traction.
Another advantage of smaller playlists is that the curators are often more open to submissions from independent artists. Big playlists, especially those curated by Spotify's editorial team, can get tons of submissions each week, making it tough to get noticed. But smaller playlists are usually run by music lovers who are always on the lookout for new tracks to feature. They're often happy to receive submissions and may be more willing to give indie artists a chance.
What's more, focusing on smaller playlists can help you build more personal connections with curators. With larger playlists, it's unlikely that you'll ever get any feedback or direct interaction with the curator. But with smaller playlists, it's easier to build relationships with the people who run them. Not only can this increase your chances of getting featured, but it can also lead to future opportunities and collaborations.
Lastly, targeting smaller playlists can help you build long-term success. While getting your music on a big playlist can give you a quick boost in streams, that spike can be short-lived. When your song drops off the playlist, it can be hard to maintain that momentum and keep growing your fanbase. But by getting featured on lots of smaller playlists, you can keep up a steady stream of streams and followers over time. This can help you build a more stable and sustainable fanbase, increasing your chances of long-term success.
So, while getting your music on a big Spotify playlist is definitely exciting, targeting smaller playlists can be just as effective, if not more so, for independent artists. By focusing on playlists that cater to your niche, building relationships with curators, and aiming for sustainable growth, you can increase your chances of success and build a loyal fanbase.
Delaynote provides thousands of Spotify playlists to browse and submit for free. We only list playlists of curators that are looking for people to send to, so you have a higher chance of being added to those who don't accept submissions. Create a free account now.
